Comparison: 100% Pure Fruit Pigmented Mascara (Black Tea) VS Maracuja Mascara (Black Tea)

The Lengthening mascara from 100% pure has always been my stand-out favorite ever since I started testing all natural mascaras.  It's no surprise, then, that I was over the moon when they announced their new Maracuja formulation to add to their mascara lineup.  I was able to snag this up during the 100% Pure Friends & Family and have been testing it against it's older sibling! Before we continue, I'll just say that I love both of the formulations but do have a personal preference.  Read on, wide-eyed viewer!

Consistency:  It took me about a week to completely warm up to the original lengthening mascara and that was due to the initial wet formulation.  After about a week, the brush and formula were a bit drier and did a spectacular job at gripping my lashes and lengthening them tremendously.  This formulation never weighed down my lashes and always gave me defined, clean lashes.  Now, my definition of clean and defined lashes may be different than most since I love mascara and prefer dramatic finishes that really accentuate the lashes above all else.  I have included pictures of both mascaras on my eyes below for your reference.  The brush is long and thinner than the Maracuja mascara.  It also dips in a bit around the middle and I've found that that has helped this brush grip onto my lashes better than the Maracuja.

Here are the ingredients for your consideration:

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

Experience: I've worn this mascara for about a year and this has quickly become my go-to mascara within that time.  I love how it gives a lengthening and volumizing finish upon first swipe but also layers incredibly well.  I will usually apply two coats on the upper lashes and one on the lower lashes for a dramatic effect or just one coat on the top lashes for a more natural look.  I usually wore this out in downtown LA weather ( read: hot, humid, ridiculous)  for about 7-10 hours and have loved how it wore over this time period except that it does smudge a bit on the outer corner of my lower lashes.  Usually, this situation is barely noticeable if I only wear the mascara on the top lashes but I definitely need to wipe the smudge away if I wore the mascara on the lower lashes.  This does not bother me too much as this mascara gives me the exact finish that I prefer with a natural formulation. 

L: 100% Pure Maracuja Mascara(Black Tea), R: 100% Pure Fruit Pigmented Mascara (Black Tea)

Maracuja Mascara (Black Tea)

Consistency: This was the second addition to my collection so I've got a lot to compare it to!  First things first, this formulation is definitely more wet than that of the Lengthening mascara.  I find that this mascara volumizes more than it lengthens and also is a bit heavier on the lashes( though not too drastically heavier).  It also gives a more intense black finish on my lashes.  The brush on the mascara wand is thicker and more oval-shaped instead of having an indent in the middle of the brush.  I find that this brush does not catch my lashes as well as the Lengthening mascara. This is the vegan and gluten-free option between the two mascaras

Here are the ingredients for your consideration:

Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin, May Contain Iron Oxides * Certified Organic

Experience: I've also worn this mascara out during my 10 hour days in the hot, humid Los Angeles summer.  I find that this mascara does tend to lose my curl a bit faster than the lengthening version.  Both of the mascaras smudge quite equally on my lashes if I do wear them on my bottom lashes.  I do find that the Maracuja mascara gave me a more dramatic, black finish and tended to fan out my lashes.  This layers well but may look a bit clumpy after the third coat. 

Top: 100% Pure Fruit Pigmented Mascara (Black Tea), Bottom: 100% Pure Maraca Mascara (Black Tea)

I'm assuming that you've already guessed it, but I do prefer the original Lengthening formulation of the mascara to the new Maracuja mascara.  Don't get me wrong, they are both some of my favorite mascaras that I've ever tried in the natural realm but I do prefer one over the other.  Please let me know if you have any further questions on these products and I'll answer to the best of my ability! 

You can find the Fruit Pigmented Lengthening mascara : HERE
You can find the Maracuja mascara: HERE

What are your favorite natural mascara options? I'm always looking for new things to try!

Big love,



  1. I totally like the original better! The maracuja mascara amusing on my horribly. I tried everything, even wearing it on top lashes only. It's my least fav mascara, so I wasn't excited to try the black tea one I got in a beauty box. Fortunately it is a lot drier and doesn't smudge on me! Smudging is a huge issue for me :(

    1. Hey Erika!

      Lovely to see you here on the blog! Yeah, I had the exact same smudging issue and I definitely prefer the drier formula! Glad to see another opinion on this as well! Smudging is my main issue with natural mascaras!

  2. great comparison! I used to love the black tea mascara, but now I prefer Jane Iredale mascaras, ILIA mascaras and Living Nature's black mascara to these ones. Might have to try 100% Pure again as it's been years and do my own comparison :D

    1. Oh, I seriously need to expand my horizons! Which out of those three do you prefer(and why)? Yes, that would be amazing! That would make an amazingly informative post with comparisons across the board!

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